ShapeShift Group Privacy Policy

Last Updated: October 7, 2026

ShapeShift Group LLC (“ShapeShift,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit www.shapeshiftgroup.com, our landing pages, or other online services that link to this Privacy Policy (collectively, the “Site”), interact with our advertising, submit information to us, or otherwise communicate with ShapeShift.

1. Information We Collect

The information we collect depends on how you interact with us.

Information You Provide

When you submit a form, schedule a call, request information, contact us, or otherwise communicate with ShapeShift, we may collect information such as:

• Name
• Email address
• Phone number
• Company or dealership name
• Job title or role
• Information about your business
• Appointment or scheduling information
• Information contained in communications with us
• Any other information you voluntarily provide

Information Collected Automatically

When you visit or interact with the Site, we and service providers working on our behalf may automatically collect information about your device and activity.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic location derived from your IP address
• Referring website or source
• Pages viewed
• Links and buttons clicked
• Date and time of visits
• Time spent on pages
• Website and form interactions
• Advertising interactions
• Marketing campaign information
• Cookie, browser, session, and device identifiers
• Other information about how you interact with the Site

We may collect this information using cookies, pixels, tags, scripts, web beacons, local storage, server logs, APIs, and similar technologies.

2. Cookies and Tracking Technologies

We and service providers working on our behalf may use cookies and similar technologies to operate and improve the Site, analyze website activity, measure advertising performance, understand how visitors arrive at and interact with our Site, and improve our marketing.

These technologies may include:

Cookies — Small files placed on your browser or device that can store information or identifiers.

Pixels and web beacons — Technologies that can record when a webpage, advertisement, or communication is viewed or interacted with.

Tags and scripts — Code used to collect information regarding website activity and advertising interactions.

Local storage — Technology that allows information or identifiers to be stored within your browser.

Server-side technologies and APIs — Technologies that allow information regarding website activity, leads, conversions, or other events to be transmitted between systems.

You can control certain cookies through your browser settings. Disabling cookies or other technologies may affect the functionality of certain parts of the Site.

3. Advertising Attribution and Measurement

We use advertising measurement and attribution technologies to understand how our advertising contributes to website visits, inquiries, appointments, customers, and other business outcomes.

These technologies may allow us to understand interactions that occur across multiple website visits, advertising campaigns, and marketing channels.

When you provide information to us, such as your name, email address, or telephone number, we may associate that information with previous or subsequent interactions with our Site and advertising where permitted by law.

For example, we may associate a submitted inquiry with information about the advertisement or marketing campaign that brought the visitor to our Site.

We may use this information to:

• Determine which advertisements and campaigns generate inquiries, appointments, or customers;
• Measure advertising performance;
• Understand customer journeys;
• Identify which marketing channels contribute to business results;
• Measure return on advertising spend;
• Improve and optimize our advertising campaigns;
• Create more relevant advertising audiences;
• Personalize marketing;
• Prevent duplicate or inaccurate attribution; and
• Improve our marketing and business operations.

We may use third-party service providers and technology platforms to perform these functions on our behalf.

4. Analytics

We use analytics technologies to better understand how visitors interact with our Site.

This may include information about pages viewed, time spent on the Site, referral sources, browser and device information, website interactions, and other usage information.

We may use analytics providers such as Google Analytics and similar services to help us understand Site activity and improve our website and marketing.

5. Advertising and Retargeting

We use online advertising platforms and technologies to market ShapeShift's products and services.

These technologies may allow us to:

• Measure whether advertisements result in Site visits, inquiries, appointments, or other conversions;
• Create advertising audiences;
• Show advertisements to people who previously visited or interacted with our Site;
• Reach audiences that may have similar characteristics or interests;
• Exclude certain audiences from advertising;
• Measure advertising effectiveness; and
• Optimize advertising campaigns.

Advertising platforms and technology providers may use cookies, pixels, browser or device identifiers, and similar technologies in connection with these activities.

The privacy practices of third-party advertising platforms are also governed by their respective privacy policies.

6. How We Use Your Information

We may use information we collect to:

• Operate, maintain, and improve our Site;
• Respond to inquiries and requests;
• Provide information about our products and services;
• Schedule and conduct meetings, strategy calls, or demonstrations;
• Communicate with prospective and current customers;
• Provide customer service and support;
• Send administrative communications;
• Send marketing communications where permitted by law;
• Communicate by email, telephone, or text message where permitted;
• Personalize our marketing;
• Measure and analyze advertising performance;
• Attribute inquiries, appointments, and customers to advertising and marketing sources;
• Create and manage advertising audiences;
• Analyze Site activity and visitor behavior;
• Improve our advertising and marketing strategies;
• Detect and prevent fraud, misuse, security incidents, or other harmful activity;
• Protect our legal rights and enforce our agreements;
• Comply with applicable laws, regulations, and legal obligations; and
• Carry out other purposes disclosed at the time information is collected.

7. How We Share Information

We may share personal information with companies that provide services to us or help us operate our business.

These may include:

• Website hosting and infrastructure providers;
• Advertising platforms;
• Analytics providers;
• Advertising measurement and attribution providers;
• Customer relationship management providers;
• Email and communication providers;
• SMS and telephone providers;
• Scheduling providers;
• Cloud storage and data-processing providers;
• Security and fraud-prevention providers; and
• Professional advisers such as attorneys and accountants.

These providers may process information as necessary to perform services for us and are subject to applicable legal and contractual requirements.

We may also disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable laws or regulations;
• Respond to a subpoena, court order, warrant, or other lawful request;
• Protect the rights, property, or safety of ShapeShift, our customers, or others;
• Investigate or prevent fraud, security incidents, or misuse; or
• Enforce our agreements or protect our legal rights.

We may also transfer information as part of a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or similar business transaction.

8. Sale of Personal Information

ShapeShift does not sell personal information to third parties for monetary compensation.

We may use third-party advertising, analytics, measurement, and attribution technologies as described in this Privacy Policy.

Certain privacy laws may define some advertising-related disclosures more broadly than the ordinary meaning of the word “sell.” Where applicable law provides additional rights regarding these activities, we will comply with those requirements.

9. Email, Telephone, and Text Communications

If you provide your email address or telephone number, we may use that information to respond to your inquiry and communicate with you regarding our products, services, appointments, or your relationship with ShapeShift.

Where required by law, we will obtain appropriate consent before sending marketing communications.

You may unsubscribe from marketing emails by using the unsubscribe link contained in those communications.

Where applicable, you may opt out of marketing text messages by replying STOP. Message and data rates may apply.

Opting out of marketing communications does not prevent us from sending transactional, administrative, security, or other non-marketing communications where permitted by law.

10. Your Privacy Choices

You may contact us regarding personal information we maintain about you, including requests to access, correct, or delete information.

To submit a privacy request, contact us at info@shapeshiftgroup.com.

We may request additional information as needed to properly review and process your privacy request.

Depending on where you reside, applicable privacy laws may provide additional rights regarding your personal information. Where those laws apply to ShapeShift, we will process requests in accordance with applicable legal requirements.

You may also control certain cookies and tracking technologies through your browser settings and privacy controls provided by applicable advertising platforms.

11. California Residents

California law provides certain privacy rights to residents when the applicable statutory requirements are met.

Depending on the circumstances and applicability of California privacy law, these rights may include rights relating to access, correction, deletion, and certain uses or disclosures of personal information.

If applicable law provides you with such rights in connection with ShapeShift's processing of your personal information, you may submit a request by emailing info@shapeshiftgroup.com.

We will not unlawfully discriminate against an individual for exercising a privacy right provided by applicable law.

12. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected.

This may include maintaining information for purposes such as:

• Responding to inquiries;
• Providing services;
• Maintaining customer and business records;
• Advertising measurement and attribution;
• Marketing and analytics;
• Resolving disputes;
• Enforcing agreements;
• Complying with legal obligations; and
• Protecting our legal rights.

Retention periods may vary depending on the type of information, the purpose for which it was collected, legal or contractual requirements, and our legitimate business needs.

When information is no longer reasonably necessary, we may delete, anonymize, or aggregate it in accordance with our data-retention practices and applicable law.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, destruction, or misuse.

However, no method of transmitting information over the Internet or storing information electronically is completely secure. Therefore, we cannot guarantee the absolute security of personal information.

14. Children's Privacy

Our Site and services are intended for businesses and adults and are not directed toward children.

We do not knowingly collect personal information from children under the age of 16 through the Site.

If we become aware that we have collected personal information from a child in circumstances where such collection is prohibited, we will take reasonable steps to delete the information.

15. Third-Party Websites and Services

Our Site may contain links to websites or services operated by third parties.

ShapeShift is not responsible for the privacy, security, content, or data-handling practices of third-party websites or services.

We encourage you to review the privacy policies of third-party websites and services before providing them with personal information.

16. International Visitors

ShapeShift is based in the United States.

If you access our Site from outside the United States, information collected through the Site may be transferred to, stored in, or processed in the United States or other jurisdictions in which we or our service providers operate.

Privacy and data-protection laws in these jurisdictions may differ from those in your country of residence.

Where required by applicable law, we will take appropriate measures regarding international transfers and processing of personal information.

17. Do Not Track

Some web browsers provide a “Do Not Track” (“DNT”) setting.

Because there is not a universally accepted standard governing how websites should respond to traditional DNT signals, our Site may not respond to all DNT signals.

This does not affect any privacy rights or browser-based preference signals that we are required to recognize under applicable law.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, technology, services, legal requirements, or privacy practices.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

19. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or personal information we maintain about you, contact us at: