Why I Stopped Working With Hundreds Of Dealers To Start ShapeShift Group

Founder's Vision

Sam Khuc, Founder of ShapeShift Group

I founded ShapeShift Group out of frustration with the automotive advertising industry. Facebook and Google are two of the most powerful advertising platforms ever built, yet too many dealerships are stuck with agencies that barely scratch the surface of what they're capable of.

The industry is dominated by large companies running cookie-cutter campaigns across thousands of dealerships and generalist agencies that don't truly understand the automotive business.

I didn't build ShapeShift to become another one of them.

I don't want thousands of clients. I don't want to sell dozens of products just to make an extra buck. I'd rather work closely with a smaller group of dealerships, do what we're actually good at, and make a real difference in their business.

If you want one company handling everything because it's easier to manage and you only have one bill to pay, we're probably not the right fit.

But if you want an elite team that's among the best at Facebook and Google advertising for car dealerships, that's exactly what we're here for.

I'd rather be great at a few things than mediocre at everything.

–Sam Khuc, Founder

Experience

Before launching ShapeShift Group, Sam ran ad campaigns for the most innovative dealerships and largest media companies in the industry.

Wehco Media, Inc.
Del Grande Dealer Group (DGDG.com)
Carvana
TapClassifieds
Dealer CMO

Why Use ShapeShift Over Big-Box Auto Vendors?

Head to head

We Just Outperform

We move faster than big-box vendors to adopt the latest ad technology and strategies. The difference shows up in GA4: higher-quality traffic, longer time on site, stronger engagement, and more form submissions.

Full funnel

Google + FB Together

Most vendors specialize in one platform or manage Facebook and Google separately. We make them work as one connected strategy — sharing data, reinforcing each other, and creating a stronger advertising system than either platform can deliver alone.

No Fluff Metrics

Clear ROI Reporting

Clicks and impressions don’t pay the bills. We track what actually matters: vehicle sales, gross profit, and measurable ROI.

wolfheadonly

To be blunt: ShapeShift's cutting-edge ad tech strategy is unmatched.

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